Commodities & Trading

Brand Site for a Precious Metals Trader

PRISMX
PrismX

A fast, credible web presence for a bullion and precious metals business

Overview
We designed and built the web presence for PrismX, a bullion and precious metals trading business dealing in gold, silver, platinum and palladium. A focused brand site rather than a platform: eight pages covering the business, its services and a metal rates section, built as a statically exported application so every page is served as flat HTML.
The Challenge

What they needed

Trading businesses live on trust. A prospective counterparty forms a judgement about whether an organisation is credible and established within seconds of arriving, and in a sector where the alternative is often a dated template or a single-page brochure, presentation carries real commercial weight. The site also had to load quickly and reliably on mobile connections, since much of the audience checks rates on a phone.

The Solution

What we built

We built a small, deliberately restrained brand site: a clear articulation of the business and its services, a dedicated metal rates section, and contact routes that make it easy to start a conversation. Rather than run a CMS and a database for eight pages, we statically exported the whole site, so each page is a flat HTML file served directly by nginx with no server rendering and nothing to fall over. It ships as an installable progressive web app with a full icon set, and integrates with the client's existing Zoho tooling for email.

Results

Impact delivered

StaticEvery page pre-rendered as flat HTML
PWAInstallable, with full icon set
ZeroServer-side dependencies to fail
Technology Stack

Built with

Next.jsReactTypeScriptTailwind CSSStatic ExportZoho
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